Here is my resume with contact details and academic affiliations.
You can also find my PhD’s dissertation abstract on this website and below titles and abstracts of some of my publications published in peer-reviewed journals.
May those informations be useful to give you an overview of my works achievements in Media and Communication Studies.
Articles in Peer-Reviewed Journals
Ouakrat, A. 2015. “From Smartphone Uses Rhythms to Rhythms of Life: The Informal Temporal Norms of Practices of a Student Population”, Questions de communication, N°27, Vol. 1, september, pp.301-321.
Ouakrat, A. (2015). “A Sociotechnical Analysis of a Particular Type of Uses of the Bitcoin: the crypto-market SilkRoad”, Revue Banque & Droit, N°159, January-February, pp.14-17
Ouakrat, A. 2012. “Behavioral Targeting, A Loss of Editors Control on audience data”, Tic&Société, N°6, Vol. 1.
Ouakrat, A., J.S. Beuscart and K. Mellet. 2010. “The Advertising Departments of the Online Press”, Réseaux, N°160-161, Vol. 2-3, January-March, pp.133-161.
Ouakrat, A. (2013), “Online News Consumption: A Quantitative Framing”, in Joüet J. and R. Rieffel (directed by), S’informer à l’ère numérique, Presses Universitaires de Rennes, p.159-192
Ouakrat, A. (2012). “The concept of business models: defining elements and state of the art” in Benghozi P.J. (directed by), Digital Cultural Contents and Innovative Business Models, Minister of Culture and Communication, Seminar Proceedings Digital Contents and Innovative Business Models, GIS Culture & Numérique, October, pp.111-117
Ouakrat (2009), “Innovation in online news access and distribution”, The Summer School Student Abstracts, in Carpentier Nico, Pille Pruulmann-Vengerfeldt, Richard Kilborn, Tobias Olsson, Hannu Nieminen, Ebba Sundin, Kaarle Nordenstreng (eds.), Communicative approaches to politics and ethics in Europe. The intellectual work of the 2009 ECREA European Media and Communication Doctoral School, Tartu University Press, p.358.
Ouakrat, A. (2014). “A justified distrust of automated data collection on smartphones? The social acceptability of digital methods to study the uses of digital connected technologies”, 16th Conference Proceedings of CREIS-Terminal, Nantes, 3-4 April, 9p.
“From Smartphone Uses Rhythms to Rhythms of Life: The Informal Temporal Norms of Practices of a Student Population”, Questions de communication, N°27, Vol. 1, september, pp.301-321.
The analysis of the temporal dimension of the uses of a smartphone student population reveals the incorporation of the connected device to the everyday life. In a certain way, the smartphone disappears while becoming trivial in users practices. This article aims to highlight the common features in the uses behavior. The practice is indeed structured around informal temporal norms characterized by a small number of popular applications used and sequential uses habits. By making visible the life rhythms of the respondents, the observation of smartphone usage rhythms underscoring its strong entanglement in the everyday life.
“Behavioral Targeting, A Loss of Editors Control on audience data”, Tic&Société, N°6, Vol. 1.
Monitoring and profiling of Internet users is an issue of first order for professionals in the advertising industry. This article highlights how innovation like behavioral targeting helps transform the operating logic of Internet advertising. It has not operated this change alone.. Rather, it is the combination of the availability of new technologies, driven by technological firms that has, at some point, met the needs of advertisers and helped to redefine them. The use of the Internet user’s navigational data is a prerequisite to targeting.
“The Advertising Departments of the Online Press”, Réseaux, N°160-161, Vol. 2-3, January-March, pp.133-161. (with J.S. Beuscart and K. Mellet)
This article examines on-line press advertising departments. The authors begin by describing these departments’ organizational embeddedness in the firm. They then study their positioning in the on-line display advertising market and highlight the overall power imbalance between supply (advertising departments) and demand (media agencies). Finally, they show that two competing conventions exist in the qualification of advertising products: a ?traditional? convention that promotes press websites’ products; and a ?performance? convention that is less suitable to them. The proliferation of performance convention equipment has meant that some press advertising department products are subject to a process of disqualification-requalification that results in a drop in prices.